It's a big deal you're here.

Hey there, friend!

Here's why: Investing in yourself is one of the most important things you can do. If I had to guess, you have big dreams and are motivated to achieve them.  You have a vision of what you want your life to look like (and spoiler, it's not spending every day at your 9-5). You have a passion for photography and are looking to grow your business into the career you know it can be. Am I on the right track?

As a self-taught photographer, I spent many hours Googling, watching YouTube, and experiencing a lot of trial and error getting started. I wish I had a friend to help guide me and answer my questions early on! Now, I'm a full-time, fully booked six figure wedding photographer doing what I love. Throughout my career, I've found mentoring and coaching is something I really enjoy (and am really good at!). I love helping other entrepreneurs succeed in their business and would be honored to help you achieve your goals!

If there’s one thing I believe with my entire heart, it’s that you are more than capable of creating a

wedding photography business.

  Allow me to introduce…

The coaching program that will simplify this whole business thing and teach you everything you need to know to create a thriving, profitable photography business. 

This 10-week group coaching program contains only the information you need to become a fully-booked, full-time wedding photographer and nothing you don’t. I stripped down the process and pulled out the pivotal pieces that have transformed my business over the years and allowed me to go from hustling, trying absolutely everything and seeing no growth to consistently booking my calendar with dream wedding clients years in advance.

Inside, you will learn how to grow your business with profitable bookings through 6 modules, group coaching calls, and done-for-you templates and resources. 


The Roadmap to



"All I can say is wow, Jessy truly is amazing at what she does. She is so kind and compassionate. Being a newer photographer, I was nervous but Jessy made me feel so comfortable. It was just like talking to another friend! She took the time to answer all my questions and make a plan for the future of my business. Jessy is the perfect fit for those just starting and for those more experienced. I cannot recommend her enough for those looking to further their business."

"I had the pleasure of doing a one-hour mentorship session with Jessy Herman, and let me just say this - Jessy knows all the in and outs of the photography industry. One of the things that resonated with me was that she’s all in and totally transparent with you! I know I can always reach out if I have a question! When you book Jessy for a mentoring session, you get yourself a friend for life. I am very excited about implementing the ideas that Jessy and I discussed, from social media to niching down."

All the education you want, plus food. 

Connection is so important to me and this option allows us to really dig deep into your goals and questions on a more personal level. We can go to your favorite coffee shop or lunch spot and talk about any and all questions you might have! 

In-person mentorships typically last an hour and a half. 


In person date

A combination of in person mentorship + time shooting together. 

Our first hour together will be spent talking through any questions you have followed by time out actually shooting! You'll tell me ahead of time what type of session you want to shoot (couple, portrait, family) and I'll set it up. You'll get to see how I approach my sessions from start to finish, while having your own time to pose, direct, create and ask any questions throughout the shoot.

This is a great option if you're a hands-on learner or want session guidance, not to mention having new work you're proud of. 

Starting at $859

In the field

Pour yourself a drink and let's FaceTime!

We'll spend up to 60 minutes discussing whatever your heart desires. It's important to me this is beneficial for YOU, so we'll spend this time going over any questions you'd like to ask. Nothing is off limits. 

This is a great option if you're looking for guidance, have a busy schedule or live out of state.  Plus if you're anything like me, you won't even have to change out of your sweatpants. 


Phone date




My goal is to help you learn, feel confident, and set up for success. I want you to walk away with actionable steps to reach your goals.